Wonderfully bright green color of the Matcha powder is indicative of the high quality Organic product! I am including a photo to show you the actual color of the dry tea powder. The color when mixed with water is a deep green and the aroma is lovely. Filing the air with the scent of fresh Matcha and exciting your tastebuds as you leisurely sip your warm drink. I love Matcha and I lived in Japan for 5 years in Kanagawa Prefecture and I can tell you for certain that this is an exceptionally high quality product and it directly resembles my fondest tea memories from living in Japan. Perfect Matcha for everyday drinking, ceremonial tea drinking, adding to your culinary products at home or mixing into your favorite fresh smoothie recipe. The product is made in Japan; grown and harvested in the area of Shuzoka where the topography is ideal for growing the best tasting Matcha. I honestly can’t say enough wonderful things about this; the flavor, the richness of color and the aroma are just fantastic. This is 3.6 ounces of pure Organic grade Matcha and for the price this is being sold for it is a wonderful bargain! Be certain to seal it completely after each use to extend its shelf life and to avoid introducing any moisture into the bag. Lovely product and very good nutritional benefit from Matcha that you should enjoy daily to receive the additional antioxidant benefits. Very high quality and Organic Matcha Green Tea Powder! I received this product at a discount in exchange for my honest and unbiased review.